LTL Mandarin is a Chinese language learning school based in Beijing, Shanghai, and Taiwan.
Website is their primary way of getting students across the globe.
Address: Permata Kenanga G108, Semarang, Indonesia 50176 (View in Google Maps)
Having experienced phenomenal growth, LTL needed a scalable platform with an adept team to maintain their online presence. With deep thinking we built a custom web solution and fresh visual identity to help the brand reach new heights.
LTL operates in various countries like US, UK, German, France, Italy, Netherland, Denmark, and Russia. To get closer to the target market, LTL need to have another websites with information written in local language. Each website will be individually translated, but must be connected to each other.
We created a centralized system called Multisite where one code-base is shared. This makes sure future features and updates will be implemented to all language sites. Each language sites have their own group of editors and authors. There is also admin account with unlimited access to all language sites.
The fastest way to gain SEO ranking is to get more visitors reading on the website. Even better to have other people share your website via social media. However the website only has information about courses and programs.
For this purpose we created a blog system where they can put interesting content which is more likely to be shared. The content are varied from Learning Mandarin tips, life in China, Mandarin app reviews, and funny stuff.
LTL has a program where you can take Mandarin classes while doing an internship. Thus, we built a simple job board system with a functionality to filter them by city, duration, and industry.
On the back end of this site, we knew the Editor would need some robust tools to manage their content flow. Utilizing ACF, we were able to give their team the ability to build a page anyway they like.
We also added a custom dashboard that shows how each articles are performing.