LTL Mandarin School
- Brand Identity
- UI Design
- UX Strategy
LTL Mandarin is a Chinese language learning school based in Beijing, Shanghai, and Taiwan.
Website is their primary way of getting students across the globe.
Having experienced phenomenal growth, LTL needed a scalable platform with an adept team to maintain its online presence. With deep thinking, we built a custom web solution and fresh visual identity to help the brand reach new heights.
SEO & BLog
The fastest way to gain SEO ranking is to get more visitors reading on the website. Even better to have other people share your website via social media. However, the website only has information about courses and programs.
For this purpose, we created a blog system where they can put interesting content that is more likely to be shared. The content is varied from Learning Mandarin tips, life in China, Mandarin app reviews, and funny stuff.
LTL operates in various countries like US, UK, German, France, Italy, Netherland, Denmark, and Russia. To get closer to the target market, LTL need to have another websites with information written in local language. Each website will be individually translated, but must be connected to each other.
We created a centralized system called Multisite where one code-base is shared. This makes sure future features and updates will be implemented for all language sites. Each language sites have their own group of editors and authors. There is also an admin account with unlimited access to all language sites.
Job Board System
LTL has a program where you can take Mandarin classes while doing an internship. Thus, we built a simple job board system with the functionality to filter them by city, duration, and industry.