Istana Mie & Es

  • Lightweight
  • UI Design
  • UX Strategy
  • Website

Istana Mie & Es is one of the top restaurant chain in Indonesia. Having more than 30 branches and growing, they needed to establish their online presence.

Istana Mie & Es Website Screenshot


We built a custom web solution and fresh new visual identity to help the brand reach new heights. Creating the entire website from scratch allowed us to exercise our strategic thinking capabilities in tandem with our effective ideas on design.

Fast & Reliable

Load speed is one metric that we often see ignored in Indonesia. On this project, we took the challenge to make it swoop without sacrificing the content.

After extensive optimization, we reached 2.5 second load time using a 3G connection which is an achievement considering the number of images.